David Sebel

David is a seasoned and accomplished leader with a solid COO profile and over 20 years of experience contributing to the success of both large international enterprises and scale-up organizations. With a strong commercial drive and deep understanding of sectors like Fintech Payments, Telecom, E-commerce and Manufacturing, David has demonstrated consistent success in multiple COO (related) roles such as Operational Excellence, Process and Quality Management, Commercial Management, Go-to-Market Strategy, Risk Management, Data and System Architecture, Financial Business Control, and Transformation Management.

Throughout his career, David has built a reputation as a strategic and forward-thinking leader who prioritizes impact and practicality. He is data oriented and excels in stakeholder management, driving change, connecting people, and building bridges by providing clarity and leading with vision. His ability to solve complex organizational challenges through driving global and cross-functional improvements and building high-performing teams is unparalleled.

David's early entrepreneurial spirit is evidenced by his co-founding of ADD5 Digital Business Solutions, a SaaS start-up that developed one of the first cloud-based ERP systems marketed as SaaS for subscription-based companies. More recently, he was Interim COO at the start-up Aladdin.life the middle east's largest Telecom marketplace, where he successfully lead the shaping and scaling of Customer operation, Data operations, Digital marketing,  and Business development. 

As Head of Commercial Excellence, David designed and executed GTM strategies and set up high-performing Global Revenue Operations from greenfield. He increased Revenue share of Global Revenue from 8% to 40% of in three years, delivered strong Pipeline and Revenue Growth (Revenue per Sales FTE +70%) and improved pipeline forecast accuracy with more than 50%. He also won two international Stevie awards in 2022 for best Sales Operations Team and Sales Operations Professional.

As Deputy CCO, David managed Deal and Pipeline reviews with all global sales teams and country managers. Coaching them, challenging them, and removing internal roadblocks. As ad- interim Sales Director for the Latam Global Sales team and EMEA Sales Engineering team, he helped win several large tier 1 global merchants.

As Head of Commercial Business Control, David built several high-performing teams that improved financial performance and advised CCO and CFO on P&L and Margin optimization. He owned and improved the full commercial planning and control cycle, reducing the forecast process from three weeks to two days. He improved channel share and product profitability, sometimes with double digits. Additionally, he is a skilled auditor, setting up an Internal audit department, performing internal operational audits, and directly impacting the bottom line by identifying savings and untapped opportunities, as well as reducing fraud and risk.

As Head of Process and Quality Management, David built several Business Process Management Centers of Excellence from greenfield. He led the global process change journey, enabling rapid design and deployment of processes, reducing process complexity with 70%, improving commercial Sales Cycles with 50%, and implementing Global Quality Systems while sunsetting local ones.

In several additional roles related to System and Data optimization, David has been the system owner of key commercial and operational systems, driving significant improvements in Operations, Risk Management, and Sales processes through simplification, automation, and UI improvement projects. With a strong sense of system and data architecture and extensive knowledge of Salesforce.com, Tableau, and other corporate core systems, he has successfully improved the Data integrity, user Hygiene, and Data Analyses capabilities.

In several additional roles related to Transformation and Project management, David has proven himself consistently as a highly skilled change leader, capable of successfully managing large global transformation programs like the "road to excellence" transformation at Philips Lighting to 32,000 employees, as well as Strategic and Executive programs at PayU related to legal and technical separation of business units, development of a new High-risk vertical (crypto) Sales and operations business unit, and cross-functional improvement of the operational merchant onboarding process, leading to a 50% reduction of cycle time and Merchant satisfaction of 88%.